The Academy
A learning library for SEO, AEO & AIO.
Free guides, glossaries and live case studies — written by the team doing the work, not by content farms. Learn the craft, or use it to hold us accountable.
Field Guide
The AEO Field Guide
How answer engines decide what to cite, and how to be it. Covers query mapping, citable structures, and schema that LLMs actually read.
Read on →Glossary
AIO Glossary
Every term from entity to E-E-A-T, retrieval to RAG — explained plainly for Australian marketing teams.
Read on →Case Series
Serp Diaries
Live case studies tracking a client's climb from rank 12 to rank 1, week by week, with the exact changes made.
Read on →Framework
The Climb
Our 7-step system for owning position 0 across search and AI — from technical foundations to citation monitoring.
Read on →Primer
AIO vs AEO, in plain English
The difference between ranking in results and being referenced by AI — and why you need both.
Read on →Checklist
The Sydney Technical SEO Audit
The same 40-point audit we run for paying clients, formatted so your team can run it themselves.
Read on →Rather have us do the climbing?
The Academy teaches the craft. The agency does the work. Either way, you'll know exactly what good looks like.